Universal Audio has chosen NAMM to announce that it is going back to its roots by opening of its new UA Custom Shop, located in Santa Cruz, California.

The UA Custom Shop will be dedicated to building "small batch," handmade analog hardware — including the 610 Tube Channel Strip, and compressors like the legendary Teletronix LA-2A Leveling Amplifier and 1176LN Limiting Amplifier.

Universal Audio CEO and founder, Bill Putnam Jr. told us…

UA has come full circle with our new Custom Shop. Its location on Delaware Avenue in Santa Cruz is just a few miles away from the garage where we re-founded UA over 20 years ago. We're looking forward to having this new modern space to build the classic analog hardware that's an essential part of our heritage, one unit at a time, as well as dreaming up future classics."

In addition to building analog recording hardware, the UA Custom Shop will also be the home to a new video production facility, housing a “state-of the-art service center for UA products”.

The UA Headquarters, which houses administration, finance, sales, marketing, and engineering groups, will remain located in Scotts Valley, California.