The audio industry is facing a crisis of discourse. We have some of the smartest and most creative people in our midst, so why are some of the worst getting heard?
If You Think Buying Pro Audio Gear Is Hard Then Read This
If you think buying studio gear is hard today, then we take a trip down memory lane to recall the buying experience many of us grew accustomed to. This is the pre-internet, overnight deliveries, YouTube tutorials and social media world of buying gear. Read it and weep!
Bigger, Better, Faster: Decoding Misleading Marketing Terms
In the audio software industry, marketing terms often paint an idealistic picture, promising capabilities that may not align with reality. As a professional in the fields of blogging, marketing, and music production, I understand the importance of scrutinising these claims. This (tongue in cheek) article aims to dissect three commonly used marketing terms in audio software and present a more grounded perspective.
It's None Of Your Business How People Choose To Make Music
The rise of AI, autotune, beat-making tools, and other modern music technology has stirred a pot of contention. A noticeable rift exists between traditionalists and modernists in this field. At the heart of this discord lies a fundamental question: what constitutes 'real' or 'authentic' music production?
How To Brand And Market Your Studio
In the world of audio production, marketing your personal brand or business often takes a back seat. Yet, as the industry grows increasingly competitive, consistency emerges as a paramount strategy for setting yourself apart and cultivating a loyal client base.
Is Apple's macOS Losing Its Shine for Professionals?
With its sublime interface and robust performance, macOS has long been the cornerstone of many a studio setup. But as Apple's focus drifts toward hardware advancements and consumer-oriented gimmicks, one can’t help wondering: is macOS losing its allure for the very community that once championed it?
Are Subscriptions Forcing Us To Do Something We Should Have Done Already?
Music software subscriptions are a way of life, but they can start to mount up. Russ Hughes suggests they may be making us face up to the reality of our spending.
Are We Entering The Age Of Bullshit Plugins?
Perhaps I need to change my social media settings, but it seems there’s a new plugin that does very little, hitting the streets every day!
What If All Your Audio Recording And Mixing Theories Are Wrong?
Some of us are new to audio recording and mixing, some of us have been doing it for decades. What if you were told all of your theories are wrong?
Apple Have Changed The Meaning Of The Word 'Pro'
Apple is one of the biggest brands in the world and its influence reaches into almost every life on the planet. This means that when they change the meaning of a word it matters.
Is ChatGPT Going To Perpetuate Audio Myths?
With so many new engineers turning solely to the internet for answers, ChatGPT’s AI has great potential for those learning about audio. Is it really a fountain of knowledge or just another way to get misinformation? We test it.
How Audio Gear Looks Is More Important Than We May Think
Spaces like recording studios are often shared with video crews, who have a different set of priorities. Manufacturers want their gear to be noticed but more and more users don’t want it to stand out. That’s why looks are more important than ever.
How To Get More Women Into Your Studio
In this article platinum selling songwriter and producer Ashea reflects on why you find so few women in recording studios and possible ways to change that.
5 Things We Loved at NAMM 2023
After an unplanned absence from NAMM for the last two years, Production Expert returned to Anaheim to check out what was new. In this article Julian reflects on what he saw at this year’s NAMM show and chooses his top 5 products of the show.
Audio Software Subscriptions Still Have A Flaw - We Examine Them
There has been a lot of discussion about software and plugin subscriptions, and now that things have cooled down a little, we thought it helpful to take a detailed look at winners and losers when it comes to subscriptions and ask some key questions of brands.
Find Of The Week - Knock
Knock is a new developer backed by acclaimed hip-hop producer DECAP, designed to do just that: make your drums knock. Knock features a chain of five individual processing modules, each with its visualizer and a single knob control.
It Might Be Time To Rethink Our Audio Software Purchasing
Perhaps it’s time for a reality check when it comes to buying software and plugins for music and post production? Russ Hughes thinks we’re expecting too much from our software developers.
Why Software Piracy Is Wrong - It Costs Someone
Russ argues that there is no excuse for software theft, he lists some of the most used excuses and why they don't hold water.
5 Source Elements Tools For Remote Recording
Not so long ago, collaborating on an audio project meant that someone would have to travel. In this article we detail 5 key tools by Source Elements that enable high-quality, remote recording.
Automated Mastering - Is It The End Of Mastering Engineers?
More AI mastering services are appearing in music production. Does this spell the end for professional engineers? We discuss AI mastering and invite two mastering engineers to give their opinion. The answer may surprise you.