Plugin Alliance, iZotope and Native Instruments who came together under the name Soundwide last year, have announced that all three companies will now exist under the Native Instruments brand. We have the details.

Today iZotope announce a major development in that iZotope, Brainworx, and Plugin Alliance are now officially part of the Native Instruments family!

But what does this mean exactly? This strategic integration aims to create a seamless and consistent experience for customers who utilize iZotope, Native Instruments, and Brainworx products. The goal is to bring together the strengths of each brand and offer users a range of benefits.

Users will be able to use a single login across all brands, eliminating the need for multiple sets of login details. Moreover, Native Access will serve as the preferred destination for installing and authenticating a broader range of products, reducing the need for multiple product installation tools. This streamlining process should introduce a more efficient and user-friendly workflow.

A unified Customer Care center will be established, catering to the support needs of all product lines.

Additionally, the new arrangement presents a one-stop shop for customers, where they can explore and discover products from all brands in a cohesive manner. From loyalty offers to upgrades, everything will be conveniently located in a single place, enhancing the overall shopping experience.

Tighter connections between iZotope, Native Instruments, and Brainworx products will enable enhanced functionality and cross-platform compatibility.

Users can anticipate an increased availability of iZotope products in Native Access, with Brainworx products following suit in early 2024. Moreover, educational content and stories featuring iZotope and Brainworx products will be featured more prominently on the Native Instruments blog and social media channels.

Cross-brand integration will become more prevalent, extending from product features to new product bundle offers.

While the customer experience at Plugin Alliance will remain distinct as a complementary marketplace for third-party plugins, sales and special pricing will continue to be coordinated throughout the year. An example of this is the ongoing Summer of Sound campaign, where users can access discounts of 50% or more on software and plug-ins across iZotope, Native Instruments, Plugin Alliance, and Brainworx.

Regarding Soundwide, you may recall the formation of a group comprising iZotope, Native Instruments, Plugin Alliance, and Brainworx back in 2022. The name itself wasn't as familiar to the community. Hence, the decision was made to move forward with the more recognizable brandNative Instruments.